.About Flam
Flam is the AI-native content platform taking the internet beyond video. We generate life-like immersive visuals and fluid interactions — streamed applessly in under 300ms — powering advertising, commerce, and communication for Fortune 500 brands. Our proprietary model family (Fable, Fantom, Falcon) sits at the intersection of generative AI, real-time rendering, and enterprise GTM. We're early, fast-moving, and defining a new content format category from scratch.
The Opportunity
Flam has never had a PMM. That's not a gap — it's the opportunity. You'll be the person who defines how the world understands what Flam is, who it's for, and why it matters. You'll work directly with the founders to shape the GTM narrative, own every launch, and build the PMM function from zero.
No inherited playbook. No legacy positioning to undo. Just a differentiated product with real traction, a new category to name, and a seat at the table from day one.
What you'll own
Positioning & messaging Define Flam's category narrative — what we are, what we replace, and why now. Build messaging architecture for each persona, channel, and use case.
Product launches Own end-to-end launch planning for new models, features, and solutions. Build the launch motion that scales as the product grows.
Sales enablement Arm the revenue team with decks, battle cards, objection handling, and competitive intelligence. Close the gap between product and pipeline.
Customer & market research Be the voice of the customer inside Flam. Own ICP definition, buyer journey mapping, and the insights that sharpen product and GTM decisions.
Competitive intelligence Map the landscape of AI content, interactive media, and enterprise marketing platforms. Turn intel into positioning advantage and win/loss clarity.
What we're looking for
- 5–8 years in B2B or enterprise product marketing, ideally at a high-growth SaaS, AI, or martech company
- Proven ability to take complex or novel technology and make it land clearly with buyers — especially in emerging categories
- Launched products end-to-end — from positioning to pipeline, with metrics to show for it
- Strong written communicator — you can craft a narrative, write a sharp one-pager, and distil a complex brief into a crisp message
- Comfortable in ambiguity and energised by blank canvases — you build structure, you don't wait for it
- Experience working closely with founders or C-suite; comfortable influencing without authority
Nice to have
- Background in AI, generative media, adtech, or interactive content
- Experience at a company that successfully named and owned a new category
- Familiarity with enterprise marketing and commerce buyer journeys (CMO, VP Marketing, Head of Digital personas)