In a heartfelt tribute to the timeless beauty of Kashmir, Asian Paints has launched a special edition paint pack, celebrating the region’s rich culture, heritage, and untold stories. What makes this tribute even more memorable is the use of Flam Mixed Reality technology, turning a simple newspaper ad into an immersive storytelling experience.
This campaign is more than just a product promotion—it’s an experience. Printed in select Kashmir newspapers like Rising Kashmir, Kashmir Observer, and others, this print ad invites readers to scan a QR code placed directly on the advertisement.
As users scan, they are transported into a visual journey that tells the story behind the special edition pack. From the snow-covered peaks to the intricate art and local culture, the ad captures the essence of Kashmir in an emotionally engaging and innovative way.
This collaboration between Asian Paints and Flam is a perfect example of how traditional print media can evolve through immersive technology. By blending storytelling, culture, and modern tech, Asian Paints is setting a new standard in brand engagement—offering consumers more than just a product, but a story they can see and feel.
