EID Parry teamed up with Flam to transform traditional print ads into interactive experiences using Mixed Reality. The campaign introduced the “EID Parry - Power Slogan Contest,” encouraging participants to write a creative slogan about Parry’s Dals. The top 10 entries would win Parry products worth 20,000.
By scanning a QR code in the print ad, users could explore contest details in an engaging 3D format. Instead of just reading about the contest, they could interact with it, making the experience more memorable and exciting.
This Mixed Reality campaign went beyond the usual ads. It created a deeper, more personal connection with participants by making the contest fun, engaging, and easy to understand. The innovative format not only showcased the contest but also reflected EID Parry’s commitment to bringing fresh, engaging ideas to its audience.
