Phase - 2

Google’s Immersive MR Advertising Experience with Flam

The Google Pixel 9a, packed with cutting-edge technology, has redefined the smartphone experience. With Night Sight Photography, capture stunning photos even in low light. Macro Focus allows you to get up close and personal with your subjects, and the water resistance ensures durability in all conditions. Powered by Gemini AI, the Pixel 9a leverages the best of Google AI to provide smart features, making your phone smarter and more intuitive.

But what truly sets this launch apart is the Mixed Reality (MR) advertising powered by Flam. This revolutionary ad format turns traditional print ads into immersive, interactive experiences. With just a simple scan of a QR code, users are transported into a new world where they can explore the Pixel 9a's features up close. From the vibrant display to the sleek design, users can interact with the phone virtually, making the product experience more engaging and realistic.

The MR experience doesn’t stop there. Users can directly connect with the nearest Google Pixel 9a partner to purchase the phone, creating a seamless path from ad engagement to purchase. This MR-powered marketing approach is changing the way products are advertised, providing consumers with a truly immersive and interactive experience that blends the physical and digital worlds.

Available across print ads all over India, this is the future of advertising.

Phase - 1

Flam with Google for a Mixed Reality Print advertisement showcasing the Pixel 9’s most exciting AI-driven features like never before in a print advertisement.

The experience journey begins with a simple scan. Upon scanning the QR Code, readers can experience a 3D showcase of the Google Pixel 9’s latest AI capabilities, primarily the Magic Editor. The MR advertisement “pops” out three Pixel 9 phones in different colors from the newspaper where each phone displays a distinct feature, related to the phone’s camera. Features like Add Me, Magic Editor, and Autoframe are three of the experiences on display in the MR ad.

Find the updates of Google on Flam.