Jain University teamed up with Flam to turn traditional print ads into immersive experiences through a Mixed Reality campaign. This fresh approach highlighted “Jain University - The Summit of Future” from January 25 to February 1, 2025, hosted at JAIN (Deemed-to-be University) in Kochi.
The Summit of Future is a seven-day event full of learning, collaboration, and fun. It focuses on seven key disciplines and aims to support the United Nations Sustainable Development Goals (SDGs) for 2025.
Users simply scan a QR code in the print ad to dive into a 3D experience that shares event details. This visual journey helps attendees better understand and anticipate what the Summit of Future is all about. Instead of just reading about it, they can explore it in a vivid, memorable way.
This Mixed Reality campaign goes beyond regular ads. It connects with people on a more personal level, showing the exciting promise of Jain University’s events in a format that’s both engaging and easy to remember.
