Mixed Reality (MR) is a powerful tool in reshaping brand engagement with customers. Although MR, seems like a new buzzword, its potential in storytelling, consumer engagement and boosting results are not to be denied. It is essential for marketing managers, creative agency heads or tech enthusiasts to take a step ahead by providing MR experiences in their campaigns.
Platforms like Flam, a pioneering mixed reality publishing platform, have simplified the process, making it accessible for brands of all sizes. Here’s a step-by-step guide to creating your first MR experience while leveraging Flam’s expertise to take your campaign to the next level.
Why Mixed Reality Matters for Brands?
Before incorporating Mixed Reality experiences, it is important to understand the potential of MR and how brands can leverage MR in their campaigns.
Captivates Audiences: Mixed Reality keeps users engaged for longer by making interactions more dynamic and immersive.
Boosts Brand Recall: Interactive experiences are more memorable than static visuals or videos, increasing the likelihood of audience retention.
Drives Conversions: Mixed Reality campaigns often include call-to-action elements, guiding users toward the next steps, whether it’s learning more, making a purchase, or sharing the experience.
App-Free Experiences: Platforms like Flam ensure that MR campaigns are accessible without app downloads, making it easier for audiences to participate.
Step-by-Step Guide to Your First Mixed Reality Experience
Here is a step by step guide to ensure your first Mixed Reality experience is easy and convenient.
Step 1: Define Your Goals
Before diving into MR, outline what you want to achieve. Is your goal to increase brand awareness, drive sales, or create a buzz on social media?
Tips | Examples |
Identify your target audience. | Young consumers, professionals, or families. |
Choose your campaign’s focus. | Launching a product or promoting an event. |
Step 2: Conceptualize Your Idea
Your Mixed Reality campaign should be rooted in a compelling story or experience. Think about how your audience can interact with your brand in a meaningful way.
Flam Insight: Flam offers ideation support, helping brands brainstorm creative MR concepts that align with their goals.
Step 3: Plan the User Experience
Design the experience to be intuitive and enjoyable. Decide how users will access the MR content (e.g., QR codes, social media links) and interact with it.
Questions to Consider | Examples |
How will users access the experience? | Through a QR code on packaging. |
What actions will users take? | Interact with a virtual mascot or explore a product in 3D. |
Step 4: Create Engaging Content
Develop high-quality visuals, animations, and interactive elements that resonate with your audience.
Flam Insight: Flam provides tools and expertise to create polished, immersive content, ensuring your campaign stands out.
Step 5: Test Your Campaign
Testing is critical to ensure the experience works seamlessly across devices and meets user expectations. Ensure the MR experience is compatible across devices and gather feedback from beta users.
Step 6: Launch and Promote
Roll out your MR campaign and promote it across channels to maximize reach. Use social media, email marketing, and influencers to spread the word.
Flam Insight: Flam supports brands with app-free solutions, ensuring campaigns are easy to share and access.
Step 7: Analyze and Optimize
Once your campaign is live, track its performance like user engagement and interaction rates to understand what worked and what didn’t. Use this data to improve future Mixed Reality campaigns.
Flam’s Role in Mixed Reality Experience
Flam simplifies the process of creating and launching MR campaigns, making it accessible for brands and creative agencies. Here’s how Flam helps:
Personalized Experience: Flam collaborates with brands to develop unique MR concepts tailored to their objectives.
App-Free Experiences: Flam’s platform ensures users can access MR content directly through mobile devices, removing the need for app downloads.
Accessible Technology: Whether targeting a local audience or a nationwide campaign, Flam’s technology can work seamlessly with smartphones.
Data-Driven Insights: Flam provides actionable analytics, helping brands measure engagement and refine strategies to maximize ROI.
Flam’s Mixed Reality Success Stories
Flam x Samsung
In partnership with Flam, Samsung showcased their USP feature Google’s “Circle to Search” in their Galaxy S24 Ultra with 7 interactive Mixed Reality experiences in total 7 Newspapers with approximately 5M+ Pan India circulation.
The campaign saw an impact of 440K+ Scans, 37M+ Digital Reach across platforms like Instagram, Twitter and LinkedIn.
Flam x Freedom Oil
Using Flam’s Mixed Reality Ads, Freedom Oil launched their first-ever MR ad which leveraged the CTA button that added a new convenient option for their audience making it easy to purchase through instant delivery apps like Zepto / Instamart and this campaign was activated in Andhra Pradesh and Telangana.
This campaign resulted in 30,817 scans and approximately 1.1M+ digital reach.
Final Thoughts
Launching your first Mixed Reality experience may feel overwhelming, but with platforms like Flam, the process becomes intuitive and accessible. MR offers brands a chance to captivate audiences, tell compelling stories, and drive results like never before.
By following this step-by-step guide and leveraging Flam’s expertise, you can create memorable campaigns that set your brand apart. The future of advertising is immersive—start your MR journey today and leave a lasting impression on your audience.
