Campa Beverages x Flam Mixed Reality with Sunrisers Hyderabad
In a groundbreaking collaboration, Campa Beverages has partnered with Flam Mixed Reality to bring an immersive, interactive experience to fans at IPL 2025. As a proud co-sponsor of the BCCI IPL, Campa is refreshing the matchday experience while showcasing its iconic beverages in an entirely new way. Together with Flam, they are transforming cricket viewership by combining product engagement with next-gen Mixed Reality (MR) technology.
Bringing the Experience Alive at Sunrisers Hyderabad Matches
At every Sunrisers Hyderabad match of this season, fans will experience something beyond traditional match viewing. With the power of Flam Mixed Reality, Campa Beverages is making sure every sip comes with a surprise. It’s not just about watching the game—it’s about being part of a digital, immersive environment that deepens the fan’s emotional connection to both the team and the brand.
Scan & Experience More with Campa Cups
Fans attending matches can scan the QR code on their Campa drink cups to instantly unlock a mixed reality experience. With a simple scan, the match comes alive—featuring dynamic digital visuals, interactive brand storytelling, and unique content that enhances the energy in the stadium.
Take a Virtual Photo with Your Favorite Player
Adding an exciting twist to the experience, the QR code also allows fans to take virtual pictures with their favorite cricket stars. Whether you're enjoying the match solo or with friends, snapping a virtual selfie makes the moment unforgettable. It’s fun, shareable, and brings fans closer to the action than ever before—without needing to leave their seat.
Innovating Fan Engagement through MR
This campaign is more than a one-time activation—it’s a glimpse into the future of brand storytelling. Campa Beverages is using Flam’s Mixed Reality platform to increase engagement, build deeper brand awareness, and create lasting memories for every Sunrisers Hyderabad supporter. MR bridges the gap between product and fan, blending digital convenience with real-world joy.
Leading the Future of Sports Marketing
With this initiative, Campa Beverages sets a new benchmark for brand interaction in sports. Through Flam’s seamless, app-free MR experience triggered directly from the product cup, the brand is maximizing visibility while offering fans a one-of-a-kind journey.
This is not just an ad—it’s a moment. A moment of surprise, fun, and emotional connection—made possible through Mixed Reality.
So the next time you’re cheering for Sunrisers Hyderabad at the stadium, grab a Campa drink, scan the QR code, and see what comes alive. Because with Campa and Flam, your favourite match day drink now tells a story you can be part of.
Mixed Reality Examples
Match Day: Hyderabad vs Gujarat Titans
