No Formula for Brands to Craft Personal Experiences | Deepti Karthik x Flamcast Ep. 05
In Flamcast Episode 05, we sit down with Deepti Karthik, CEO & Co-Founder of Decision Pinnacle, to unpack how brands can create powerful, personal, and profitable customer experiences in a world of hyper-choice and low attention spans.
With award-winning work for brands like Sleepyhead and DaMensch, Deepti brings real-world marketing strategies to the table—going beyond flashy campaigns to discuss what truly builds customer trust. From decoding consumer behavior, and understanding cultural nuances in creative storytelling, to the often-overlooked post-purchase experience, this episode dives into the deeper layers of modern brand building.
She also shares how CGI and Mixed Reality (MR) are transforming emotional connections between consumers and brands—backed by recognition and awards for creativity in digital innovation. Learn how Decision Pinnacle uses data, behavioral psychology, and emerging tech to craft moments that matter, across every stage of the customer journey.
Whether you’re a performance marketer, brand strategist, or D2C founder—this marketing podcast offers valuable BOFU insights into how to convert attention into action and elevate loyalty through experience-first strategies.
⏱️ Timestamps:
0:00 – Episode Highlights
0:45 – Introduction
1:11 – Deepti’s career journey
2:51 – Impactful campaigns at Decision Pinnacle
7:10 – Being part of 40 under 40
8:35 – Emotions vs logic in purchase decisions
11:02 – Cultural nuance and customer decision-making
13:45 – Trend or Fad: What lasts?
16:11 – Online vs Offline consumer behavior
17:10 – Personalization vs Intrusion
22:21 – The importance of post-purchase behavior
25:05 – Recognition for CGI & MR campaigns
27:48 – How MR influences behavior and choices
29:21 – Creating emotional bonds with consumers
32:25 – Closing thoughts
🎥 Watch the full episode and take away insights you can apply immediately to your own campaigns and customer journeys.
💬 Don’t forget to like, comment, and subscribe to Flamcast for more conversations with India’s most forward-thinking marketing leaders.
