Inside the Mind of DishTV’s CMO | Sukhpreet Singh x Nidhi Kohli | Flamcast Ep. 02

In Episode 02 of Flamcast, we sit down with Sukhpreet Singh, Chief Marketing Officer at DishTV and Watcho, to uncover the decision-making frameworks and strategic thinking that shape one of India’s most recognized entertainment brands.

With over 20 years of experience across Samsung, Nerolac, Whirlpool, and now DishTV, Sukhpreet offers a masterclass in how data, intuition, and storytelling converge to drive impactful marketing.

We explore how brands can balance qualitative customer insights with hard data, and how intrapreneurship plays a role in pushing boundaries within large organizations. The conversation also dives into the realities of influencer marketing, ethical concerns surrounding AI, and the evolving expectations from marketing leaders in 2025 and beyond.

Of course, we take a closer look at DishTV’s recent collaboration with Flam’s Mixed Reality tech, uncovering how it’s being used to modernize customer engagement and breathe life into traditional campaigns.

This episode is packed with real-world takeaways for CMOs, brand leads, and marketers looking to scale their strategy with technology-led storytelling and smarter campaign execution.

🔖 Time Stamps:

0:00 - Introduction
0:57 - What keeps Sukhpreet motivated
1:42 - How do you keep the team inspired?
3:09 - From Brand Builder to CMO
4:04 - The accessibility of data today
5:10 - Understanding consumer behavior deeply
6:05 - Performance marketing strategies
7:06 - Advice for startups & growing brands
8:12 - Influencers vs Celebrities
9:35 - Influencer marketing pros and cons
11:02 - Tech and AI’s growing impact
14:15 - DishTV x Flam MR partnership
15:36 - Leveraging technology in marketing
16:36 - The SRK campaign breakdown
18:18 - Flam’s new product showcase
19:17 - Closing thoughts

📺 Watch the full episode to learn from one of the industry’s most seasoned marketers—and gain insights you can apply directly to your business.

👉 Don’t forget to like, comment, and subscribe to Flamcast for more executive-level marketing conversations.