Flipkart’s Marketing Secrets Revealed | Pratik Shetty x Nidhi Kohli | Flamcast Ep. 01
In the very first episode of Flamcast, we sit down with Pratik Shetty, Head of Marketing and Media at Flipkart, for an unfiltered conversation on what really drives one of India’s most iconic e-commerce brands.
Pratik takes us through his inspiring journey from Mondelez to Flipkart, and how that transition shaped his unique storytelling approach. We dive deep into Flipkart’s OOH strategies, the thinking behind their innovative billboard campaigns, and how they’ve been setting new benchmarks for brand visibility.
We also explore the viral Flipkart x Flam Mixed Reality collaboration, where the brand transformed traditional print and outdoor media into interactive digital experiences—blurring the line between physical and virtual shopping.
From managing India's biggest retail moment, The Big Billion Days, to winning accolades at the IFFI Awards, Pratik reveals the insights, mindset, and creativity behind these impactful campaigns.
We wrap up by discussing the future of marketing—generative AI, personalization, and the next wave of immersive tech—along with key skills every new-age marketer needs to succeed.
🔖 Time Stamps:
0:00 - Episode Highlights
0:30 - Introduction
0:56 - Pratik’s career path
2:30 - Shift from Mondelez to Flipkart
2:54 - A day in the life of a marketer
5:09 - Flipkart’s OOH strategy
9:02 - Big Billion Days Strategy
12:03 - Differentiation from other e-commerce platforms
14:36 - Flipkart winning IFFI awards
17:37 - Flipkart x Flam - Mixed reality experience
21:22 - Marketing trends and the NEXT BIG THING
25:06 - Skills necessary for a new marketer
📺 Watch the full video now to gain exclusive behind-the-scenes access to Flipkart’s marketing engine.
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