Grapes Marketing Strategies with Grapes CEO | Shradha Agarwal x Flamcast Ep. 04 | Marketing Podcast
In Episode 04 of Flamcast – The Marketing Podcast, we sit down with Shradha Agarwal, CEO & Co-Founder of Grapes, one of India’s fastest-growing digital-first marketing agencies. This is your behind-the-scenes look into the marketing mind that’s shaped award-winning campaigns for top-tier brands.
A 40 Under 40 leader and a fierce advocate for bold, unapologetic advertising, Shradha shares what it really takes to build a high-performing agency that not only wins business but keeps it. Learn how Grapes crafts breakthrough marketing strategies, balances creativity with tech innovation, and uses tools like AI and Mixed Reality to push the envelope in modern digital storytelling.
From client retention to cutting through the noise online, Shradha offers candid insights on what makes or breaks marketing success in today’s competitive landscape. She breaks down how Grapes’ marketing strategies are designed to win both audiences and boardrooms, and how new-age marketers can lead with authenticity and vision.
Plus, discover how Grapes x Flam is using Mixed Reality campaigns to revolutionize advertising and help brands deliver more engaging, measurable, and immersive experiences.
⏱️ Timestamps:
0:00 – Episode Highlights
0:35 – Introduction
1:05 – 40 Under 40 and early milestones
1:30 – Hook to get into marketing
2:48 – Differentiating Grapes from other agencies
3:57 – Advice for upcoming brands
6:27 – How marketing has evolved
9:25 – Digital strategies that work
10:46 – Going global with Grapes
11:45 – Cutting through the internet noise
13:09 – How Grapes uses AI in campaigns
14:04 – Grapes x Flam: Exploring Mixed Reality
17:37 – Balancing creativity and innovation
18:54 – Advice for young marketers
19:27 – Staying motivated as a leader
20:35 – Life’s mantra
20:45 – Favourite marketing trend
21:50 – End
🎥 Watch the full episode to gain deep marketing insights that you can apply to your next pitch, product launch, or branding campaign.
💬 Don’t forget to like, comment, and subscribe to Flamcast, your go-to marketing podcast for real stories from India’s top marketing leaders and founders.
