Urbanic Marketing Strategies with Founding Partner Rahul Dayama | Flamcast Ep. 06 | Marketing Podcast

In Flamcast Episode 06, we deep-dive into one of India’s most buzzworthy Gen Z fashion brands—Urbanic—with its Founding Partner, Rahul Dayama, who also co-founded Savana.

This conversation is built for growth marketers, brand strategists, and founders looking to build community-led brands at scale. Rahul reveals how Urbanic has created a loyal audience of over 20 million users, powered by hyper-personalization, bold experimentation, and platform-first storytelling. From the success blueprint behind Savana’s viral ₹1 campaign to Urbanic’s laser-sharp Gen Z marketing strategies, this episode is packed with actionable insights.

Learn how Urbanic's selling framework redefines user journeys with AI and Mixed Reality integrations, what makes their focus group approach so effective, and how community building plays a central role in retention and advocacy. Rahul also shares how Urbanic’s marketing team—led by Gen Z voices—crafts cultural relevance into every campaign, from influencer partnerships to social commerce activations.

If you're serious about building a fashion, D2C, or youth-focused brand, this is the marketing podcastthat takes you inside the playbook of one of India’s fastest-growing fashion disruptors.

⏱️ Timestamps:

0:00 – Episode Highlights
0:28 – Introduction
1:21 – Understanding Urbanic’s core audience
2:38 – The origin story of Urbanic
4:38 – Inspiration behind the brand name
6:29 – What sets Urbanic apart from Savana
7:35 – Entering the Indian market with Gen Z consumers
9:14 – Urbanic’s selling framework
11:15 – Personalization at every customer touchpoint
12:43 – Building for Gen Z from the inside out
14:48 – The power of a Gen Z marketing team
20:12 – How Urbanic leverages AI for consumer insights
21:38 – Exploring Mixed Reality in fashion marketing
23:24 – Behind Savana’s ₹1 campaign success
27:08 – Elements of a viral campaign
29:10 – Building and sustaining strong brand communities
31:19 – Rahul’s advice for Gen Z-led brands
31:36 – End

🎥 Watch the full episode and take away next-gen marketing strategies you can apply today.

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