To mark World Idli Day, iD Fresh Food (India) Pvt. Ltd. has teamed up with Flam Mixed Reality to deliver a powerful, interactive brand experience through print. The result? A first-of-its-kind Mixed Reality print ad called ‘TransparenSee’—a campaign designed to connect with consumers through the most honest lens possible: children.

This immersive ad lets users scan a QR code on the print material to unlock a 3D experience that brings iD Fresh’s factory directly to their mobile screens. What makes this experience truly special is that the factory is explored through the eyes of kids, who act as curious inspectors—questioning, exploring, and understanding where their favorite idlis come from.

The Flam Mixed Reality platform enables brands like iD Fresh to create memorable, trust-building campaigns. In a world where consumers seek honesty, transparency, and real experiences, this MR-powered ad acts as a bridge between the brand and its audience—building both credibility and emotional connection.

Unlike traditional static print advertising, this campaign encourages interaction. Families, especially parents and children, are able to “see” how their food is made—with hygiene, quality, and care—right from the source. The use of MR technology adds depth, engagement, and a high recall factor, which is essential for BoFu (Bottom-of-Funnel) marketing.

For brands looking to convert trust into loyalty and loyalty into purchase, this kind of real-time, immersive storytelling is a game-changer. It doesn’t just tell you the story—it shows you.

This campaign is a perfect Mixed Reality example of how Flam’s no-app Mixed Reality experience can seamlessly bring digital depth to traditional advertising formats like print. It removes friction from the user journey and encourages immediate interaction—ideal for brands focused on performance, not just presence.

Whether you're in FMCG or any other consumer-first industry, Flam’s MR solution provides a ready-to-deploy, scalable, and emotionally resonant way to turn your product story into a real-world experience.

iD Fresh’s TransparenSee is not just an ad—it’s an open invitation to experience honesty, freshness, and the brand’s true story through the most trusted voices: children.

For any brand that values trust, transparency, and technology, this is the future of advertising—and it's already here.