KFC took a bold step forward by partnering with Flam to introduce its new offering—KFC Gold—through a Mixed Reality (MR) powered print ad advertising. What appeared to be a simple, static print ad transformed instantly into an engaging 3D experience, all through a quick scan of a QR code. This clever use of Flam’s Mixed Reality platform not only captured attention but also elevated how product stories are told.
With just a smartphone camera, users could dive into a rich, immersive moment where the ad literally came to life. The golden crispiness, the textures, and the sizzle—everything about the product was showcased in a way that made people stop, engage, and remember.
In a world flooded with advertising, what sets a advertising apart is its ability to surprise and delight. That’s exactly what this KFC x Flam collaboration achieved. By blending creativity with technology, the brand turned a regular newspaper moment into a memorable, sharable experience.
More than just tech gimmickry, this advertising proved that Mixed Reality can play a serious role in launching new products. For marketers looking to make real impact, this activation is a glimpse into the future—where even paper has the power to impress.
