In a bold move to redefine the future of home comfort and smart living, Lloyd unveiled The Luxuria Collection—India’s first AI-powered designer air conditioner range. This wasn’t just a product launch; it was an experience-driven innovation, and Flam’s Mixed Reality platform played a key role in bringing it to life.
Rather than settling for traditional ad formats, Lloyd went beyond the expected. Partnering with Flam, they turned their print ads into interactive digital experiences that pushed the boundaries of what advertising could feel like. With just a simple scan of a QR code, readers were immersed into a 3D Mixed Reality experience that showcased the elegance and intelligence of the Lloyd Stunnair AC. Viewers could explore its premium features—like the smooth sliding fascia, soothing mood lighting, and AI-driven cooling—in a fully interactive and visually stunning environment, right from their smartphones.
The Mixed Reality experience wasn’t just about aesthetics—it was about function-first storytelling. Flam focused on highlighting the tech behind the design, ensuring users experienced the innovation firsthand. This allowed consumers to go beyond static visuals and actually interact with the product features before purchase.
The immersive journey was complemented by high-reach TVCs across India, making it one of Lloyd’s most integrated and forward-thinking campaigns. This BoFu experience not only showcased product specs—it helped build trust, excitement, and emotional connection with potential buyers, all while driving conversions through interactive engagement.
With The Luxuria Collection, Lloyd and Flam didn’t just launch a new product—they delivered a future-forward story where technology met design, and imagination met reality.
