With dynamic technological advancements, Mixed Reality (MR) is more than just a cool concept from Sci-Fi movies, it is becoming a part of day to day life. It is revolutionizing the way we shop, learn, work and even socialize. MR is continuously transforming sectors by creating real-world applications and unique immersive experiences.
MR experiences can be used from product demonstrations to advertising. In marketing, Mixed Reality Ads is an emerging way of advertising by providing audiences with immersive experiences on their smartphones or through billboards. It is effective to increase consumer interaction and retain brand loyalty. Let’s look into the real-world applications of Mixed Reality across healthcare, education, retail and entertainment.
Mixed Reality in Retail Shopping
Mixed Reality has opened a new dimension to retail, by bridging the online and offline experiences for customers.
- Virtual Try-Ons: Mixed Reality enables virtual try-ons, allowing customers to see how products like clothes, accessories, and makeup look on them without actually wearing them. MR-based virtual try-ons, which help customers make confident purchase decisions.
- In-Store Navigation: Some large stores use MR to guide customers through the aisles, showing them where to find specific items. This is especially useful in supermarkets or large retail outlets where locating items can be challenging.
- Product Customization: MR lets customers visualize customized products in real-time, whether it’s a new color for their car or custom designs on sneakers.
- Sales Advertising: MR Ads is a novel approach for brands to reach a huge audience and create an immersive and memorable experience. With Flam, brands can create and publish MR Ads that captivates the audience and creates an impact.
For example, Ajio x ASOS collaborated with Flam’s Mixed Reality Experiences and created a unique runway of the streets, where people could see the runway by scanning the QR code on the billboard.
Mixed Reality in Education and Learning
Mixed Reality benefits the education field the most, from providing an immersive and hands-on learning experience for students to comprehend complex concepts easily.
Interactive Learning: Mixed Reality allows students to interact with 3D models of everything from biological organs, elements at atomic level to historical artifacts, which helps in deeper understanding of the subject.
Virtual Field Trips: With MR students can visit historical sites, museums, national reserves or even space without having to leave their classroom. Students are allowed to explore and interact with the virtual objects, creating quick grasp on concepts.
Hands-On Practice: MR also provides virtual practice scenarios, helping in building their practical skills safely and effectively. For example, Medical students can use MR to simulate surgeries and practice in a risk-free environment.
Mixed Reality in Healthcare and Medical Training
Mixed Reality in healthcare makes a significant difference by assisting in diagnosis, treatment and as well as in training. It overlays the digital information on the real-world objects and makes the interaction easy and valuable.
Medical Training Simulations: In medical schools, Mixed Reality is used to stimulate complex surgeries. It allows students to learn techniques and procedures without risking patient safety. With MR immersive experience, students can practice precision in their skills and build confidence.
Assisted Surgery: Surgeons are using MR to view detailed 3D visuals of a patient’s anatomy while performing procedures, enhancing accuracy and reducing surgery time. With MR, doctors can visualize organs, tumors, and bones, making surgeries safer and more precise.
Remote Consultations: MR can also facilitate remote consultations, allowing doctors to examine patients and provide guidance through virtual visuals. In rural areas or places lacking specialized doctors, MR brings expert medical care to patients.
Mixed Reality in Workplace
Mixed Reality in the workplace is a transformative tool that provides a digital platform for collaboration and productivity of the employees. With MR, teams can collaborate and work together in the same rooms irrespective of their physical location.
Remote Collaboration: With MR, teams can collaborate on projects in a shared virtual space. For example, architects can use MR to project a 3D building model and discuss the designs and also make modifications in real-time.
Training and Onboarding: Mixed Reality can be used to train new employees in stimulated environments, allowing them to learn hands-on without the risks associated with real-world training. Industries like manufacturing and aviation use MR to train employees on complex machinery and protocols.
Enhanced Presentations: MR can transform the traditional static presentation into interactive experience. Imagine a product designer showing a 3D model of a prototype, with MR colleagues can walk around and view the model from every angle and give more insightful feedback.
Mixed Reality in Entertainment Industry
The most popular application of Mixed Reality is in the entertainment industry. In contrast to passive viewing, it allows users to interact and have immersive experiences. Mixed Reality can also aid in advertising in the entertainment industry, captivating audiences by immersive storytelling. For example, Wargaming’s World of Warship in partnership with Flam transformed traditional print ads to an immersive Mixed Reality print ad creating a unique user experience.
Interactive Gaming: Mixed Reality gaming allows players to interact with digital characters in their real environment. Although games like Pokémon Go introduced AR to the mainstream, with MR players can take it one step further by allowing players to interact with characters as if they were physically present.
Immersive Theme Parks: Even theme parks can employ Mixed Reality to enhance immersive experiences and attract customers.
Virtual Concerts and Events: MR is also making waves in the music industry, where artists can host virtual concerts with immersive elements, such as digital stage designs or interactive effects that audiences can enjoy from anywhere.
Mixed Reality in Travel and Tourism
Include how Flam will help on improving travel and tourism by using Mixed reality advertising.
In travel and tourism, mixed reality can enhance the real-world experience with virtual elements, providing tourists with a richer and more informative experience. Flam, a leading AI-powered mixed reality (MR) publishing platform can help in providing tourism ads that allows audiences to visualize, engage and interact with 2D or 3D objects and also virtual tours on print ad just by scanning the QR code, in turn increasing the conversion rate.
Virtual Tours: Mixed Reality enables users to explore destinations from home. For example, it allows people to preview a location before booking. Hotels and resorts are using MR to offer virtual room tours, giving potential visitors a realistic sense of the space.
Guided Sightseeing: MR can enhance sightseeing by overlaying historical information, stories, or images on real-world landmarks. Imagine visiting the Colosseum in Rome and seeing a virtual reconstruction of how it looked in ancient times, right on your smartphone.
Interactive Museum Exhibits: Museums are increasingly incorporating MR to bring exhibits to life, offering virtual reconstructions, 3D displays, and interactive elements that provide a more immersive experience.
Mixed Reality in Real Estate
The real estate industry is using MR to help potential buyers and renters make more informed decisions. By offering virtual tours and 3D models, MR is making property shopping easier and more transparent. It can also be utilized for advertising that engages the audience in a unique way of interaction with the consumers.
In collaboration with Flam Mixed Reality Ads, the real estate industry can create motion picture ads rather than static pictures which allows the audience to interact with the visual elements in the real-world, that reaches a greater audience to generate sales.
Virtual Property Tours: MR allows buyers to tour properties virtually, enabling them to explore spaces in detail without physically visiting. This is especially useful for international buyers or those looking to save time on in-person visits.
For example, One Development's Laguna Residence went live in Mixed Reality with Flam on Khaleej Times. Just by QR code scan, users were able to get a virtual tour of the apartment in the comfort of their home.
Interior Visualization: With MR, buyers can visualize different design options, furniture placements, and even color schemes within a space. They can walk through a property and see how a room looks with different layouts and styles.
Real-Time Modifications: MR allows real estate agents and developers to make real-time changes, enabling buyers to see the potential of a property. This feature is particularly useful for properties still under construction.
Final Thoughts
Mixed Reality is a transformative tool to make a tangible impact on everyday life. From revolutionizing shopping and learning to enhancing workspace collaboration and training, MR is valuable in making daily experiences more interactive, engaging and convenient.
Mixed Reality offers exciting possibilities for innovation. With technological advancements, MR applications are expected to grow and bring new opportunities to enhance productivity, create memorable experiences and improve engagement.
