PNB MetLife India is with Flam to transform traditional print advertising into an engaging Mixed Reality (MR) experience. By combining Mixed Reality technology with conventional TV Ad, the campaign provided a fresh, innovative way for people to interact with insurance information.
The MR campaign centered around the “PNB MetLife India - Insurance Plan,” encouraging users to engage more deeply with the product. By simply scanning a QR code within the TV Ad, individuals could access a 3D visual journey that offered detailed insights into the insurance plan’s features and benefits. Instead of just reading about it, viewers could experience the plan in an immersive and memorable way by clicking the button in the experience.
This approach redefined how people perceive insurance advertisements. It created a more personal and interactive connection, making the information easier to understand and more enjoyable to explore. Through MR, PNB MetLife found a way to stand out, engage their audience on a deeper level, and present their offerings in a format that’s not only easy to grasp but also hard to forget.
By integrating MR, PNB MetLife effectively bridged the gap between traditional advertising and cutting-edge digital technology, enhancing both visibility and consumer trust.
