In Episode 03 of Flamcast – The Marketing Podcast, we go deep into the marketing playbook of Ajio, one of India’s top fashion e-commerce platforms, with none other than Arpan Biswas, Chief Marketing Officer at Ajio.

With a stellar track record across Ola Electric, Britannia, and now Ajio, Arpan shares proven insights on how brands can evolve and differentiate in a hyper-competitive digital-first world. From foundational marketing principles like the 4Ps & 7Ps to future-ready strategies using AI in content marketing, predictive analytics, and influencer campaigns, this episode is a masterclass in actionable marketing leadership.

Discover how Ajio’s marketing strategies stand apart through precision storytelling, deep market research, and real-time brand building (RTB) that converts attention into loyalty. Arpan also opens up about Ajio's collaboration with Flam Mixed Reality, showcasing how immersive experiences are redefining digital engagement in fashion retail.

This BoFu-style discussion is designed for senior marketers, CMOs, brand managers, and growth strategists looking to sharpen their edge through proven, tech-enabled storytelling. Whether you’re building a D2C brand or scaling an enterprise, the lessons from Ajio’s CMO will help you make smarter marketing decisions, faster.

⏱️ Timestamps:

0:00 - Intro
0:37 - IIT and IIM Journey
1:10 - IIM to CMO of Ajio
3:16 - Evolving marketing strategies
5:36 - Traditional marketing to AI – Most exciting shift
7:19 - Importance of market research
8:47 - AI in content marketing & predictive analysis
11:30 - How Ajio differentiates from other fashion brands
14:36 - Storytelling for brand building​
17:05 - Influencer marketing strategies
19:12 - Ajio x Flam Mixed Reality Campaign
20:56 - Brand loyalty in recent times
22:49 - Team motivation strategies
24:16 - Creative freedom at Ajio
25:30 - Arpan’s favourite Ajio campaign
25:58 - Mentorship and best career advice
27:43 - End

🎥 Watch the full episode for insights you can use to power your next big campaign.

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