81% of consumers need to trust a brand to consider buying. That’s where brand awareness becomes a lot more important for a brand to strengthen their position in the niche.

But with the rising competition, it’s important to add innovative ways to stand out and connect with their audiences. Using Mixed Reality (MR) which combines Augmented Reality (AR) and Virtual Reality (VR), has emerged as a powerful tool in marketing.

By blending the physical and digital worlds, MR creates immersive experiences that capture attention and leave lasting impressions.

Flam, our AI-powered MR content creation and publishing platform, is at the forefront of this transformation. Flam’s technology makes MR accessible to businesses of all sizes, enabling them to craft personalized and impactful marketing campaigns.

By leveraging Flam's platform, brands like you can drive engagement, improve customer connections, and significantly boost brand awareness.

In this article we’ll understand the importance of Flam’s Mixed Reality solutions and how they are helping brands measure ad performance, harness AI capabilities, and integrate MR into their marketing strategies.

Tracking Mixed Reality Ad Performance

Understanding how an advertisement performs is vital for brands to fine-tune their marketing strategies.

Traditional ads, such as TV commercials or static banners, often fail to provide actionable insights into audience engagement.

However, with Flam’s MR platform, brands can gain detailed analytics to track and evaluate the performance of their campaigns in real-time.

Flam’s platform collects data on user interactions, including how long users engage with MR experiences, what actions they take, and their demographic information.

These insights allow brands to understand consumer behavior better, identify trends, and optimize their campaigns for greater effectiveness.

Example 1: Britannia’s NutriChoice Campaign

Flam’s collaboration with Britannia illustrates the power of MR analytics. As part of its NutriChoice campaign, Britannia used Flam’s platform to create an interactive ad where users could scan a card to view an engaging video featuring Ranveer Singh.

The campaign captivated audiences and provided Britannia with valuable data on how users interacted with the ad, enabling the brand to refine its future marketing efforts.

Example 2: Wargaming Collaboration

Wargaming, a leader in the gaming industry, partnered with Flam to integrate immersive MR advertisements within their platform.

These ads seamlessly blended into the gaming environment, offering players a non-intrusive yet engaging experience.

By tracking user interactions, Wargaming was able to measure the effectiveness of their MR ads and identify strategies to boost player engagement while promoting their brand.

AI-powered Mixed Reality Platform

Flam’s platform is powered by advanced AI algorithms that simplify the creation and deployment of MR content.

The AI-driven approach ensures precision, scalability, and personalization, allowing brands to tailor their MR experiences to individual users.

By analyzing user data, Flam’s AI enables the delivery of contextually relevant ads that resonate more deeply with audiences.

How AI Enhances MR Content?

Rapid Image Recognition

AI-powered image recognition algorithms allow Flam’s platform to detect and map physical environments with incredible accuracy. The capability ensures that virtual elements are seamlessly integrated into the user’s surroundings, delivering smooth and immersive MR interactions.

For example, when a user scans an object or environment, Flam’s AI immediately recognizes key features and adjusts the MR content accordingly. The precision is especially critical for campaigns where the alignment of virtual elements with real-world objects, such as furniture or product displays, enhances the overall experience.

Personalization

Flam’s AI analytics enable brands to segment audiences based on behavior, preferences, and demographics.

The segmentation allows brands to deliver MR experiences that feel personal and relevant. For example, a cosmetics brand could use Flam’s platform to create an MR campaign where users try on different shades of lipstick virtually, with AI recommending colors based on skin tone or past purchases.

Personalization not only increases engagement but also improves the likelihood of conversions by addressing specific consumer needs.

Automation

Creating high-quality MR content can be complex and time-consuming, but Flam’s AI capabilities simplify the process. From content optimization to deployment across multiple channels, Flam’s platform automates key steps, reducing the effort required by brands. For example, AI can automatically adjust MR content for different device types or screen sizes, ensuring a consistent experience across platforms.

The scalability makes it possible for businesses of all sizes to adopt MR without requiring specialized technical expertise.

Example 3: Samsung’s Interactive Ads


Flam collaborated with Samsung to create touch-based interactive MR ads that allowed users to explore Samsung products in a virtual space. For example, users could interact with a smartphone model by rotating it, zooming in on features, or accessing detailed product information.

The interactive and personalized approach engaged users for longer durations and reinforced Samsung’s brand identity as an innovator in technology. By using AI analytics, Samsung gained insights into user behavior, such as which features were most explored or which products generated the most interest. The data enabled them to fine-tune their future marketing campaigns, optimizing both engagement and ROI.

Flam’s AI capabilities extend beyond just ad creation. They empower brands to measure ROI more accurately, providing actionable insights that drive better marketing decisions.

Add Mixed Reality to Your Marketing Strategy

Integrating Mixed Reality into your marketing strategy is no longer a futuristic concept. It’s a necessity for brands looking to stay ahead in today’s competitive landscape.

MR offers unparalleled opportunities to captivate audiences and enhance brand recall. Flam’s platform makes it easy for businesses of all sizes to embrace this cutting-edge technology.

Why MR Should Be Part of Your Strategy?

There are multiple reasons but we have selected a few that can help you create experiences that capture attention and also drive action.

Higher Engagement

MR ads are far more interactive and immersive than traditional advertisements, leading to significantly longer engagement times.

When users can actively participate in an ad by exploring, interacting, or personalizing the experience. They are more likely to develop a deeper connection with the brand.

For example, an MR campaign for a home goods company could allow users to visualize furniture in their homes, making the shopping process both engaging and practical.

Stronger Recall

The dynamic nature of MR experiences ensures that audiences remember the brand long after the interaction. Unlike static or fleeting traditional ads, MR creates a memorable journey that engages multiple senses.

Studies have shown that immersive experiences like MR can increase brand recall which makes it a powerful tool for long-term impact.

Omnichannel Integration

Flam’s platform supports seamless integration of MR content across digital, print, and Out-Of-Home (OOH) channels. This flexibility ensures that brands can maintain consistent messaging while reaching diverse audiences.

Whether it’s a scannable QR code on a billboard, an interactive print ad, or an engaging digital experience, MR allows brands to connect with users wherever they are.

Example 4: Netflix & Heeramandi Campaign

Flam partnered with Netflix to promote the series Heeramandi. By incorporating MR into OOH advertisements, Flam transformed static billboards into interactive experiences.

Viewers could scan a QR code to access exclusive content related to the show, bridging the gap between traditional advertising and digital engagement.

The approach captured attention and created a buzz around the series, demonstrating how MR can amplify brand awareness.

How Flam is Leading the MR Revolution?

Flam’s commitment to democratizing MR technology sets it apart from competitors.

Its user-friendly platform allows brands to create immersive campaigns without requiring technical expertise, making MR accessible to businesses across industries.

Flam has already collaborated with leading brands such as Tanishq, Flipkart, Emirates, and Dove, showcasing the versatility of its platform.

Whether it’s bringing print ads to life, creating personalized shopping experiences, or enhancing gaming environments, Flam continues to push the boundaries of what’s possible with MR.

Here are some of the standout features of our Platform:

  • Versatility: Flam’s solutions are applicable across various industries, including retail, media, and FMCG.
  • Accessibility: By simplifying the creation process, Flam enables even small businesses to leverage MR. The platform automates many complex processes, such as content optimization and deployment.
  • Innovation: Flam’s unique features, such as transforming still images into live videos, set a new standard in MR marketing. Flam’s AI-powered personalization features also highlight its commitment to innovation, as they enable brands to deliver highly tailored MR experiences based on user preferences and behaviors.

With successful collaborations across industries and its commitment to innovation, Flam is leading the MR revolution and redefining how brands connect with their audiences.

By using Flam’s Mixed Reality solutions, businesses can strengthen their marketing strategies and achieve lasting brand visibility. Get started today.