Mixed Reality (MR) is rapidly transforming industries, bridging the gap between the physical and digital worlds to create immersive, interactive experiences.

From consumer to infrastructure industries, different sectors are investing heavily in MR tech. Its wide-ranging applications and varying levels of adoption has resulted in over USD 12 billion investments by leading sectors globally.

This article explores the key industries leveraging MR technologies and highlights how FlamApp is driving its growth and adoption.

So, without further ado, let’s get started.

9 Industries Where Mixed Reality Is Used

The two main technologies in mixed reality are AR and VR. The combination of both these technologies are helping transform the top industries globally.

Here are the top 9 industries that are using mixed reality to deliver the consumers a new and interactive experience.

FMCG

Mixed Reality (MR) is a game-changer for the FMCG industry. It enables brands to engage with customers in innovative ways. MR provides interactive tools for product visualization, allowing consumers to explore product details in-depth.

It also enhances marketing campaigns by blending physical elements with digital overlays, capturing consumer attention more effectively than traditional methods.

An example of this is Flam’s Card Ads, where FMCG brands like Britannia have utilized MR to bring printed cards to life. Customers can scan a card using their smartphones and see branded animations or interactive characters in their environment.

The immersive approach bridges traditional print marketing with cutting-edge digital experiences which makes the brand more memorable and engaging. Such applications in FMCG improve brand recall and enhance the overall consumer journey.

Manufacturing

The manufacturing sector uses MR to revolutionize design, training, and operational processes. By integrating MR, manufacturers can visualize complex machinery and train workers in virtual environments. It can also help to simulate production processes.

MR reduces the time and cost of prototyping by allowing engineers to interact with 3D models in real-time. It also enhances safety by providing virtual training for risky tasks without exposing workers to potential harm.

For example, Boeing uses MR to assist workers in assembling aircraft components. The technology overlays instructions directly onto machinery, providing real-time guidance and reducing errors.

Also, Ford employs MR for vehicle design, enabling teams to visualize 3D car models and make immediate changes without building physical prototypes. These applications streamline manufacturing processes, improve accuracy, and reduce operational costs.

Consumer Goods

MR has transformed the consumer goods sector by making product demonstrations more interactive and engaging. It allows brands to create virtual showrooms where customers can explore products in a simulated environment. The approach is particularly valuable for high-value items, where customers prefer to see and understand the product before purchasing.

MR also supports rapid prototyping, enabling companies to test designs quickly and efficiently.

Flam’s Interactive Ads bring this concept to life by allowing users to interact with products virtually. For example, users can rotate a 3D model of a product, zoom in to explore details, or click to learn more about its features.

These ads allow users to explore products or features in ways that suit their preferences which creates a deeper bond with the brand.

D2C

MR helps D2C brands stand out in a competitive market by providing personalized and immersive shopping experiences. It bridges the gap between online and offline shopping which enables customers to visualize products in their own environment. Not just that, it also reduces the uncertainty of online purchases and minimizes return rates, a significant challenge for D2C businesses.

Flam’s Multi Interactive Ads, currently in beta, are particularly effective for D2C brands. These ads offer customizable interaction paths, allowing users to explore products and features in different ways. A customer viewing a virtual product demo can choose to focus on specific aspects like size, functionality, or customization options. This flexibility creates a dynamic shopping experience, enhancing customer satisfaction and loyalty.

Travel and Tourism

MR is revolutionizing the travel and tourism industry by creating immersive experiences for potential and actual travelers.

It allows users to explore destinations virtually before making travel decisions, giving them a realistic idea of what to expect.

MR applications also enrich in-person visits by providing interactive overlays at historical sites or tourist attractions which offers additional context and information.

The National Museum of Finland uses AR to project historical events onto exhibits, bringing the past to life for visitors.

Also, VR-based virtual tours offered by companies like Thomas Cook let travelers "experience" destinations from the comfort of their homes, increasing the likelihood of bookings. MR is making travel more engaging and accessible, enhancing the overall tourism experience.

Ecommerce

In ecommerce, MR bridges the gap between physical and digital shopping, creating interactive and personalized experiences. With MR, customers can visualize how products like furniture or decor would look in their homes or try on virtual versions of clothing or accessories.

It enhances the shopping experience and increases confidence in online purchases, leading to fewer returns.

Flam’s Alpha Ads elevate MR ecommerce experiences by integrating realistic advertisements into virtual shopping environments. An ecommerce brand can use Flam’s platform to create an immersive shopping journey where users interact with products in a virtual showroom.

These dynamic ads engage users, improve brand recall, and provide a seamless blend of advertising and shopping.

Automobile

MR is transforming the automobile industry by streamlining design processes and enhancing customer engagement. Automotive designers use MR to visualize 3D models of vehicles, allowing them to make adjustments in real-time without needing costly physical prototypes.

For customers, MR applications like virtual car showrooms let them customize and explore vehicles before making a purchase.

Audi has leveraged MR to let customers virtually configure their cars. Buyers can select colors, features, and accessories and see their customized vehicle in a simulated environment.

MR is also used for technician training, overlaying repair instructions directly onto the vehicle, which improves efficiency and accuracy in maintenance operations.

Entertainment

In the entertainment industry, MR creates unique and immersive experiences that captivate audiences.

From gaming to live events, MR overlays digital content onto real-world environments, enhancing engagement and interactivity.

For example, AR-based mobile games like Pokémon Go have shown how MR can blend physical exploration with virtual gameplay, attracting millions of users worldwide.

Different modern day startups are pushing the boundaries of MR by creating holograms of celebrities which helps fans to interact with lifelike digital versions of their favorite stars.

MR is also being used in live performances and concerts, where digital effects are integrated into the physical stage, offering audiences a visually stunning experience.

Electronic Products

MR supports the electronics industry by improving product development and enhancing customer support. During product development, MR allows engineers to visualize and test electronic components virtually and improve collaboration. The company can also reduce that overall prototyping costs for improving their profits.

MR-based guides provide interactive tutorials for assembling or troubleshooting devices, improving the overall user experience.

Samsung, for example, has experimented with AR to provide step-by-step instructions for setting up devices.

Customers can use their smartphones to view virtual overlays that guide them through the process, making it intuitive and hassle-free. The use of MR reduces the need for extensive support services and increases customer satisfaction.

Now that you know the industries that leverage MR, you can also explore the possibility of using MR for your business.

That’s where you can trust Flam.

Flam is a platform that is revolutionizing the MR landscape by providing accessible and innovative solutions that empower brands to create engaging and impactful experiences.

Its user-friendly platform and successful collaborations across various industries underscore its role in driving the growth and adoption of mixed reality in marketing and advertising.

How Flam Is Helping Mixed Reality Grow?

Flam is at the forefront of democratizing Mixed Reality (MR) technology which makes it accessible and user-friendly for businesses across various industries.

By offering an intuitive platform, it enables brands to create immersive MR experiences without the need for extensive technical expertise. Brands can then widespread MR’s adoption and add innovation in their marketing strategies.

The platform's versatility allows seamless integration of MR experiences across multiple channels, including print, Out-Of-Home (OOH), television, and digital mediums. The adaptability makes it suitable for diverse sectors such as retail, media, and services, empowering brands to engage consumers in novel and interactive ways.

For instance, Flam's technology has transformed traditional print advertisements into dynamic experiences, as seen in their collaboration with Tanishq for the 'Festival of Diamonds' campaign.

By scanning a QR code on the newspaper ad, readers could access immersive video content, bridging the gap between physical and digital media.

Flam's commitment to making MR technology accessible is further exemplified by its partnerships with a diverse array of brands, including Britannia, Netflix, Wargaming, AJIO, Heeramandi, and Shashi Tharoor.

These collaborations have resulted in innovative campaigns that captivate audiences and enhance brand engagement.

For example, during Flipkart's Big Billion Days Sale, Flam integrated MR to create an interactive shopping experience, allowing consumers to engage with products in a more immersive manner.

A standout feature of Flam's platform is its ability to animate still images into live videos. Users can simply point their smartphones at a photo or QR code, and the image comes to life, offering a unique and engaging experience.

The functionality distinguishes Flam from other MR companies, providing brands with innovative tools to captivate their audience.

So, wait no more and check out our platform today.